When I wanted to market domain names in the US, I was planning to use online advertising modes only. But every one is doing that. How would the readers see me highlighted in the crowd? Very doubtful. So, I decided to turn to papers and magazines. But I couldnt guess if I would be getting good results from it. So, I decided to turn to television commercials as anyone would certainly be watching TV, wether or not he is reading a specific book paper or a magazine.

I came across Hawthorne Direct which is an advertising agency specializing in DRTV (direct response television), infomercial production, commercial production, and media buying.

Direct Response TV is a television program where the viewers are asked to do something like call some number, or sms a number, or buy a product, and that way, you get a direct response to what ever you are advertising. Hawthorne also helps advertisers in buying the necessary airtime to broadcast the advertisment.