Why Advertise?

Having started a business, it will always cost you to own it. As in a hosting, you will need to pay for the servers, and perhaps your office, so one month of delayed advertising means one month of expense wasted.

So, as and when your site is ready, it is best to carry on with advertising immediately, and make sure that you have sufficient staff who can take care of the manual work for you. It would be completely foolish to wait for the site to show up in top positions in the search engines how ever good the SEO has been. Till that happens, use various modes such as PPC, Banner Advertising, Link Exchange, Paid Directory Listings and affiliate marketing thru your existing clients.

How to advertise

Payperclick is a good start. Google Adsense, Yahoo and MSN all offer PPC. It is not advisable to go for adbrite and other related networks where they do only content publishing. People who whish to buy hosting always go to search engines to look for available options, and then to directories thru search engines. They dont really visit blogs to click on ads there. And in my experience, there have been too many fraud clicks in the content network, and I ended up wasting a lot of money. So as long as you dont have a budget to waste on advertisements, or if you watn to drive traffic to your site the PPC was and hopefully increase your Alexa Ranking.

In my opinion it is always to advertise on searches only, meaning that your ads appear on the search results page of the search engines titled as sponsored searches.

contd…..