Posts Tagged ‘Ads’

Google Spyders take a lot of time to Index a site.

I dont know how google’s spiders missed webaholics.co.in. How come? Thsi domain has been around for the past 3 years, and has got a blog for about 4 months. And google couldnt index it untill I submitted it. WordPress is supposed to be a very effective seo blog software. It takes care of all seo services by itself, and has got all sorts of pinging services built in.

Even a week after it was submitted to seach engines (thanks to google who have already indexed about 10 pages), has not indexed the site fully.

Can anyone help me get it indexed better so that I can drive more traffic to the site and make more money from it? Since there is no traffic as of now, I dont see any point in placing any ads on the site at all.

How to sell Hosting Part II

Why Advertise?

Having started a business, it will always cost you to own it. As in a hosting, you will need to pay for the servers, and perhaps your office, so one month of delayed advertising means one month of expense wasted.

So, as and when your site is ready, it is best to carry on with advertising immediately, and make sure that you have sufficient staff who can take care of the manual work for you. It would be completely foolish to wait for the site to show up in top positions in the search engines how ever good the SEO has been. Till that happens, use various modes such as PPC, Banner Advertising, Link Exchange, Paid Directory Listings and affiliate marketing thru your existing clients.

How to advertise

Payperclick is a good start. Google Adsense, Yahoo and MSN all offer PPC. It is not advisable to go for adbrite and other related networks where they do only content publishing. People who whish to buy hosting always go to search engines to look for available options, and then to directories thru search engines. They dont really visit blogs to click on ads there. And in my experience, there have been too many fraud clicks in the content network, and I ended up wasting a lot of money. So as long as you dont have a budget to waste on advertisements, or if you watn to drive traffic to your site the PPC was and hopefully increase your Alexa Ranking.

In my opinion it is always to advertise on searches only, meaning that your ads appear on the search results page of the search engines titled as sponsored searches.

contd…..

Where is the money?

The money, unfortulately, is in the client’s pockets, and to bring it legally into your pockets, you need to do a little bit of work. Provide service in such a way that no one would have provided before.

First, you need a cool brand name. wehostlinweb is not a cool name at all. Hostgator is a cool name, and I thought, indyahozting is a cool name, and thats why I registered the domain name. Before that I thought webaholics was a cool name, but couldnt get a .com name for that, so I just let it be and now its a blog.

Secondly, you need to promote it. During the initial stages, you need to go with adwords. For that you need to have a decent budget. Without regualr ads, any money that you spend on advertising will completely be wasted, except for a few clients that you may get.

Thirdly, build as many one way links as possible to your site. Turn to blogs, host blogs in your server, offer them a few free months, get friendly with them, and ask them to write about you. Or ask them to do a paid review. Target blogs with good readership. Take over a few of those blogs and ask them to write reviews for you repeatedly, say maybe once a week, so that you get good traffic from their sites.

Then, launch good referal programs. Working with affiliate links is one way, but to get to know clients personally, employ a relationship manager, and getting referals directly and complementing the refferers directly with cash or services would be a better option.

Finally, turn to the forums. There are loads and loads of active forums on web hosting and other related hisam stuff. Get someone who could constantly post things and be active on your company’s behalf there, with your website url on the footer of every message that he posts. If your name is cool enough, and if your site looks good and has got cool packges, you will get business from it.

And there is your money.

Ubuntu Merchandize

I simply love the merchandize that is available for sale at canonical’s store. The wearables and the accessories. They have got a laptop bag for sale with the name ubuntu embossed on it, in which we can carry our laptops along with a lot of other things with pride.

Ubuntu Ogio Messenger Bag

There is a ruck sack which we can use to carry everything around, except perhaps a laptop. A laptop would fit into it, but it does not have the padding and stuff for holding a laptop in place.

Ubuntu Rucksack

A stress ball is available which you can squeeze when you are in stress., and a pen and a notepad and stickers.Ubuntu Ballpoint Pen Ubuntu Stress Ball  Ubuntu Stickers Ubuntu 1gb Flash Drive

I think that is a very cool collection. All shipments are made either from South Africa or from London.

But the prices are a little bit high. The 1 GB Pen Drive costs about $25, the laptop bag at about $107, though the rucksack is relatively cheaper however, costs only about $30.

These are fund raisning items ofcourse, but like opensource software, if we could get this for a low price, or with a very basic margin, it would have been great.

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