Sparkling Blog Writing

Blog writing is not like others forms of marketing writing. If you want to use your blog to draw customers, you need to create a blog that is casual and interesting without being too sales-oriented or to aggressive in marketing. Interestingly, the company blogs that do not promote and aggressively push their product and company often generate great company marketing and advertising as readers enjoy reading the blogs more without obvious pushes to buy.

What Types of Writing to Use

To make your blog writing sparkle – and to make it spark sales – do include types of writing that readers will enjoy or find useful:

?Information about the company. Including contact information, FAQs about your company, company or product manuals and other information makes it easy for readers to find what they need about you – which encourages readers to refer to your blog each time they need to know about your company.

?Job opportunities and company culture. Listing job openings and information about philanthropic causes your company is involved in as well as information about the atmosphere of your company is useful for job hunters. It is also an easy way to get more readers interested in you company.

?Comments about the company and personal comments from workers. Personal comments are what really set blogs apart from other types of online writing. Personal comments from company leaders and employees let readers know what your company is really like. It can also improve sales, as customers are likely to develop brand loyalty if they see your company as a “face” or voice rather than just an impersonal logo.

?Value-added content for readers. Providing useful and handy information is one of the best ways to get readers to your site – and to get readers interested in your product. Offer screensavers with your company logo, contests, tips, and useful articles, and you are more likely to get a regular group of readers.

Adding Style to Your Blog Writing

? Keep it short. Like other types of online writing, blogging tends to rely on short paragraphs and small pages with links rather than big blocks of text. Also, using the active voice (“We have opened a new division” rather than “A new division has been opened”) is also good for developing a nicer style.

?Let your logo do the talking. Rather than trying to promote the company constantly in your text, try making your text keyword-rich and value-added content rather than too “salesy.” Instead, have your company logo clearly displayed on the page and mention the company as a workplace. Your readers will still know about your company, but without feeling as though they are reading an ad.

?Stay enthusiastic. Write about what you care about and write with genuine passion. Writing dry copy just because you feel a blog is a useful marketing tool will not get you more readers or more customers.

Did you know George Divel has been providing financial counseling services to clients, both individual and institutional, since 1998? Well, I just came to know. George began his career at financial giant Morgan Stanley in Baltimore, MD, where he received the firm’s National Sales Director Award, Sales Excellence Award, and was a member of the Director’s Club. George Divel was also the youngest Morgan Stanley associate to achieve Vice President status.

He now runs his own investment firm called Global Wealth Advisors, which provides investment advise to Induviduals and Corporates on Mutual Funds, Bonds, Stocks, Retirement Planning, Real Estate and a big bunch of Other Services.

If you have a good set of contacts, leads and a mailing list, your marketing and sales part would be a lot simpler. Have you ever thought about it that way? When we are talking about mailing lists, we are not talking aboutmailing lists downloaded from some yahoo group or collected illegally. We need good Opt In email ids, and email ids that are sure to respond. We wouldnt be wanting to be sending mails just to any id that we have and end up wasting our time you know.

And we could also use a telemarketing team, and sites like salesprospects.com can provide us with telemarketing list and many other details of prospective clients who would really show some conversion.

Smorty came up with a new way to increase your google page rank a few days ago. A blogs about B and B blogs about C, and C blogs about A with a back link. This way there are no back links, and if you review 5 blogs, someone else will review your blog 5 times.

What a way to drive traffic to your site and increase your page rank!