Wassup is one of the plugins for wordpress that I love a lot. It gives you great statistics, and stores all the data into the database which we can check later whenever we want. Ravisblog’s wassup says that there are about 1000 unique visits for the blog every day, of which about 200 are spyders and another 200 to 300 spam.

That means I have about 500 genuine unique visitors to the blog, and their pageviews go above 2000 a day. That means I should get about 2000 impressions for the ad units that I have on the page. Well, google has it wrong. It says that i have had only 900 unique visits last month on the blog, and only about 1200 page visits, the whole month. Adwords gives a similar report, while adbrite gives a better report, and is paying me about 5 cents a day for the impressions.

The awstats installed on my hosting too gives a very good report, and that is just as accurate as wassup. Is google cheating? Cant say, there could be an error in loading the analytics script everytime the page in the blog loads. Well, why arent the ads getting displayed then? If adbrite is able to display the ads properly, and pay me for the impressions, what problem does adsense have, who dont pay for the impressions to give an accurate number of impressions?